Introduction

The most common cause for lack of success in the export process is insufficient preparation and information. Export market research is instrumental to a company’s long-term export success. At a minimum, to be adequately prepared a company should focus on researching and/or identifying the following:  

1. Identifying the Top Markets
   
2. Defining the Potential Customer
   
3. Recognizing the Main Competitors
   
4. Determining the Restrictions and Regulations on the Product
   
5. Understanding the Standard Business Practices in the Destination Market